The Mmall Edit

Best Lattafa Perfumes in Pakistan: Khamrah, Asad & Yara Price Guide

No fragrance house has changed the Pakistani perfume market in the last few years the way Lattafa has. The Dubai-based brand cracked a formula that suits this market almost perfectly: rich, long-lasting Arabic-style compositions at a fraction of designer prices. If you've walked through a wedding hall or a Friday prayer in the last two years, you've smelled Khamrah. Here's what the popular Lattafa fragrances actually cost in Pakistan, how they perform in our climate, and how to make sure you're buying the real thing.

Table of Contents

  1. Why Lattafa Took Over the Pakistani Market
  2. Lattafa Khamrah — The Flagship
  3. Lattafa Asad — The Everyday Powerhouse
  4. Lattafa Yara — The Feminine Bestseller
  5. Lattafa Price Guide in Pakistan (PKR)
  6. Which Lattafa Should You Buy?
  7. Spotting Original vs Fake Lattafa
  8. Frequently Asked Questions

Why Lattafa Took Over the Pakistani Market

Three reasons, and they're all worth understanding before you buy.

First, the price-to-performance ratio. Lattafa fragrances are typically eau de parfum concentration, meaning they last genuinely long — often eight hours or more — at a price point far below European designer houses. For a market where a designer EDP can cost Rs.25,000+, a comparable-performing bottle at a fraction of that is a compelling proposition.

Second, the scent profile fits local taste. Arabic perfumery leans on oud, amber, saffron, rose and vanilla — notes with deep cultural familiarity in South Asia. These are also the notes that physically survive heat and humidity better than delicate European citrus compositions.

Third, projection. Lattafa fragrances are generous with sillage. In a culture where fragrance is part of hospitality and presentation, a scent that announces itself at a wedding is a feature, not a flaw.

Lattafa Khamrah — The Flagship

Scent profile: a warm, boozy, spiced gourmand. Cinnamon and nutmeg up top, dates, praline and tonka bean at the heart, settling into vanilla, amber, benzoin and a touch of oud. The dried-fruit and spice accord is what makes it distinctive — it genuinely smells like nothing else at its price.

Performance: excellent longevity, typically eight to twelve hours on skin, with strong projection in the first few hours.

Best for: evening wear, weddings, winter and the cooler months ahead. Unisex, though it leans slightly masculine-warm.

Indicative price in Pakistan: around Rs.8,500–9,500 for a 100ml bottle, depending on the seller and the exchange rate.

One caution: Khamrah is a beast. Two sprays is plenty. Over-application in a warm indoor setting is the most common mistake with this fragrance.

Lattafa Asad — The Everyday Powerhouse

Scent profile: a smoother, more wearable masculine composition. Pineapple and blackcurrant open, giving way to tobacco, vanilla and a woody amber base. Frequently described as a well-executed take on the fruity-tobacco style that designer houses charge many times more for.

Performance: strong longevity with slightly more restrained projection than Khamrah, which makes it more office-appropriate.

Best for: daily wear, office, university, year-round use. The safest first Lattafa purchase for men.

Indicative price in Pakistan: around Rs.6,500–7,500 for 100ml.

Lattafa Yara — The Feminine Bestseller

Scent profile: soft, sweet and creamy. Orchid, tangerine and heliotrope over a base of vanilla, sandalwood and musk. Approachable, comforting and universally liked rather than challenging.

Performance: very good longevity with moderate, close-to-skin projection after the first hour — which many people prefer for daytime.

Best for: everyday feminine wear, gifting, and anyone new to Arabic fragrance who wants something easy rather than intense.

Indicative price in Pakistan: around Rs.6,000–7,500 for 100ml, with variants (Yara Moi, Yara Tous) priced similarly.

Lattafa Price Guide in Pakistan (PKR)

Indicative 2026 market ranges. Lattafa pricing in Pakistan moves with the exchange rate, import costs and seasonal offers — always confirm the live price before buying.

Fragrance Size Indicative Price (PKR) Profile
Khamrah 100ml EDP Rs.8,500 – 9,500 Spiced gourmand, unisex
Asad 100ml EDP Rs.6,500 – 7,500 Fruity tobacco, masculine
Yara 100ml EDP Rs.6,000 – 7,500 Sweet vanilla, feminine
Entry-level Lattafa range 100ml Rs.4,000 – 6,000 Various
Premium / limited editions 100ml Rs.9,500 – 12,000+ Various

Broadly, the Lattafa range in Pakistan sits in the Rs.4,000–12,000 band — which is why it occupies the sweet spot between cheap body sprays and expensive designer bottles.

Which Lattafa Should You Buy?

If you want... Buy Why
Maximum impact at weddings Khamrah Strongest projection and most distinctive profile
A safe daily men's scent Asad Office-appropriate, wearable year-round
An easy feminine scent Yara Sweet, comforting, universally liked
A gift Yara or Asad Broadest appeal, less polarising
Your first Arabic fragrance Asad or Yara Gentler introduction than Khamrah

Seasonal note: as evenings cool through autumn and into winter, the heavier gourmand and oud profiles come into their own. Warm, spiced fragrances perform best in exactly the weather Pakistan is heading into now.

Spotting Original vs Fake Lattafa

Popularity attracts counterfeits, and Lattafa is now widely faked in Pakistan. Practical checks:

  • Price sanity. If a 100ml Khamrah is offered at Rs.2,500, it is not genuine. Real pricing sits in the ranges above.
  • Batch code. Genuine bottles carry a matching batch code on the box and the bottle base.
  • Cap and atomiser quality. Originals have a weighty cap that closes with a firm click and a fine, even spray. Fakes feel light and spray coarsely.
  • Box printing. Authentic packaging has crisp printing and a solid, well-cut box. Blurred text or flimsy cardboard is a red flag.
  • Scent development. Genuine EDPs evolve over hours from top to base notes. Fakes usually smell flat and identical from spray to fade, then disappear within two hours.
  • Buy with cash on delivery so you can inspect the packaging before paying.

Frequently Asked Questions

What is the price of Lattafa perfume in Pakistan?

Lattafa perfumes in Pakistan generally sit in the Rs.4,000–12,000 range for 100ml bottles. Khamrah typically runs around Rs.8,500–9,500, Asad around Rs.6,500–7,500 and Yara around Rs.6,000–7,500. Prices vary with the exchange rate and seller.

Which Lattafa perfume lasts the longest?

Khamrah generally offers the strongest longevity and projection, commonly lasting eight to twelve hours with heavy sillage in the opening hours. Asad and Yara last well but project more moderately.

Is Lattafa worth the money?

For most buyers, yes. Lattafa fragrances are eau de parfum concentration with genuinely long wear at a fraction of designer prices, and their warm oud, amber and vanilla profiles perform particularly well in Pakistani heat and during wedding season.

Is Khamrah suitable for men or women?

Khamrah is marketed as unisex. Its spiced, boozy gourmand profile leans slightly warm-masculine but is widely worn by both men and women, particularly in cooler months and for evening occasions.

How can I tell if my Lattafa perfume is original?

Check that the batch code matches on the box and bottle base, inspect the print quality on the packaging, test the cap and atomiser for weight and spray quality, and confirm the price is realistic. Genuine EDPs also evolve over hours rather than smelling flat and fading within two.


Explore Arabic and oud-forward fragrances in the Mmall fragrances collection, with nationwide delivery and cash on delivery across Pakistan.