Schwarzkopf Bonacure Color Freeze Silver Shampoo is a professional purple shampoo specially formulated for blonde, grey, and lightened hair. Infused with purple pigments, it neutralizes unwanted yellow and brassy tones while gently cleansing the hair. The Advanced pH 4.5 Balancer Technology helps to lock in color pigments, ensuring long-lasting vibrancy and shine. Leaves hair feeling soft, refreshed, and with a cool, bright finish.