Key features:

• Provides up to 70% gray hair coverage.

• The shade delivers warm red reflections on a light brown base.

• Uses Color Pixel technology for deep penetration of micro-dye molecules and amino acids, resulting in vibrant, long-lasting color without compromise.

• Contains care agents like serine to strengthen and protect hair during processing.

• Vegan and cruelty-free formula with responsibly sourced ingredients and eco-friendly packaging.

• Mixing ratio is 1:1 with cream developer (typically 6% or 9% depending on desired lift).

• Professional use application: apply to mid-lengths and ends for 10 minutes, then to roots for an additional 30 minutes (total 40 minutes).